Analisis Pengaruh Kualitas Pelayanan dan Fasilitas Lingkungan Terhadap Kepuasan Penyewa Pada PT. Plaza Nusantara Realty
Keywords:
Service Quality, Environmental Facilities, Tenant SatisfactionAbstract
The author's goal is to conduct research to determine the effect of service quality on tenant satisfaction at Plaza Indonesia mall, to determine the effect of environmental facilities on tenant satisfaction at shopping centers or Plaza Indonesia malls.
The sampling technique used is non-probability sampling. Non-probability sampling is defined as a sampling technique in which the researcher selects a sample based on the researcher's subjective judgment rather than random selection. The number of samples used in this study were 50 respondents as tenant employees or tenants at Mall Plaza Indonesia. The results of this study were collected through questionnaires which were processed and analyzed using multiple linear regression. Then to test the quality of the data used is the validity test and reliability test. To test the hypothesis in this study. Researchers used the t test and F test and carried out a determination test.
After conducting the analysis the authors draw the following conclusions: 1) Based on multiple linear regression calculations it is known that environmental facilities have an influence on tenant satisfaction 2) From the t-test results there is a significant and significant influence between the variables of environmental facilities and tenant satisfaction 3) From the test results F and the results of the Coefficient of Determination test show that there is a positive influence between service quality and environmental facilities which together on tenant satisfaction
Downloads
References
Amir, M. T. (2005). ‘’Manajemen Ritel: Panduan Lengkap Pengelolaan Toko Modern’’. Jakarta: PPM.
Benyada dan Atcharawan. (2013). ‘’ Indikator Kepuasan Penyewa Tenant” Bandung: PT. Remaja Rosda Karya.
Branti, Istariyani. (2002).’’Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan PT. Telkom Cabang Sragen’’. FE: UMS.
Phillip Kotler. (2012). ‘’Manajemen Pemasaran’’. Terjemahan : Bob Sabran. Edisi 13 Jilid 1. Erlangga, Jakarta.
Purwitaningsih. (2015). ‘’ Aksebilitas, Perencanaan dan Desaing Ruang Penyewa’’. Jakarta: PT Raja Grafindo Persada.
Rambat Lupiyoadi. (2013).’’Manajemen Pemasaran Jasa’’. Jakarta: Salemba Empat.
Ratmiko & Atik Septi Winarsih. (2017). ‘’Manajemen Pelayanan’’. Yogyakarta: Pustaka Pelajar.
Ruslan, Rosady. (2004).’’Metode Penelitian Public Relation dan Komunikasi’’. Jakarta: PT. RajaGrafindo Persada
Suciawan, J. Felicia. (2014).‘’Relationship Management Tenant Relations’’. Surabaya: Universitas Petra
Santosa, Singgih. (2001).‘’Buku Latihan SPSS Statistik Parametrik’’.Jakarta: Elex Media Komputindo Kelompok Gramedia.
Setyawarman. 2009. ‘’Studi Kepuasan Pelanggan Untuk Mencapai Loyalitas Pelanggan (Studi Kasus Pada Mall Semarang)’’. Tesis S2. Universitas Diponegoro.
Sugiyono. (2015). Metode Penelitian Kombinasi (Mixed Methods). Bandung: CV Alfabeta.
Sugiyono. (2017). Metode Penelitian Kuantitatif, Kualitatif, R & D. Bandung: CV Alfabeta.
Sumber Jurnal :
Ike Devi Widyaningrum. (2020).’’ Pengaruh Kualitas Pelayanan dan Fasilitas Terhadap Kepuasan Tenant Mall Mangga Besar Jakarta Barat’’
Nur Fitriana. (2015).’’ Pengaruh Kualitas Pelayanan dan Fasilitas Mall Terhadap Kepuasan Penyewa Tenant PT. Bumi Mulia Perkasa Jakarta”
Tasya Satsangha Sivanandi. (2022). “Analisis Kepuasan Pelayanan dan Fasilitas Terhadap Kepuasan Penyewa Yang Diberikan SunCity Mall Madiun”
Sugiri, G. (2022). “Analisis Strategi Pemasaran dalam Upaya Peningkatan Daya Saing UMKM Kabupaten Bekasi”. Journal of Economic and Management (JECMA), 4(1), 1-10.
Waluya, S. (2022). “Analisis Pengaruh Strategi Promosi dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan”. Studi Empirik Pada Alfamart Taman Narogong. Mulia Pratama Jurnal Ekonomi dan Bisnis, 2(1), 79-87.
Dewi, D. A., & Yanuari, Y. (2023). “Analisis Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembelian Pada PT Mayusa Grahan Trikencana Bekasi”. Mulia Pratama Jurnal Ekonomi dan Bisnis, 2(1), 1-10.
Waluya, S. (2021). Analisis Pengaruh Strategi Promosi dan Kualitas Produk Terhadap Keputusan Pembelian Pada PT Nulab Pharmaceutical Indonesia. Mulia Pratama Jurnal Ekonomi dan Bisnis, 1(1), 26-44.
